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Logistics Trends

What is Logistics? Comprehensive Guide (2026)

What is Logistics?

In its simplest definition, logistics is the process of transporting, storing, and managing products and services from the point of production to the point of consumption. However, the modern concept of logistics extends far beyond this basic definition.

The Council of Supply Chain Management Professionals (CSCMP), the world's largest logistics organization, defines logistics as follows [1]:

"Logistics management is that part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customers' requirements."

What Does Logistics Mean?

The word "logistics" derives from the Greek word "logistikos" (skilled in calculating) [6]. Historically used in the military field for the procurement and distribution of materials needed by armies, this concept has become an indispensable part of commercial life today [4].

Logistics activities include:

  • Transportation: Product transfer via road, sea, air, and rail
  • Warehousing: Storage of products under appropriate conditions
  • Inventory Management: Optimization of stock levels
  • Order Processing: Fulfillment of customer demands
  • Packaging: Preparing products for transportation
  • Information Management: Tracking and reporting of all processes

The Difference Between Logistics and Supply Chain

Many people confuse logistics and supply chain concepts. However, there are important differences between these two terms.

FeatureLogisticsSupply Chain
ScopeTransportation and storageEntire process from raw materials to end consumer
FocusOperational efficiencyStrategic management
RelationshipPart of the supply chainHolistic system
ActivitiesShipping, warehousing, distributionProcurement, production, logistics, sales

Supply chain management involves the effective planning, coordinated and efficient execution, and control of all resources in the chain extending from suppliers' suppliers to manufacturers, logistics service providers, warehouses, retailers, and customers [3].

Logistics covers the transportation, storage, and distribution processes within this chain. In short, logistics is a sub-process of the supply chain [2][5].


Types of Logistics

1. What is Cold Chain Logistics?

Cold chain logistics is a specialized type of logistics that ensures products requiring transportation within a specific temperature range are transported under appropriate thermal conditions from the point of production to the point of consumption.

Products transported in cold chain:

  • Carcass meat and meat products
  • Frozen foods
  • Fresh fruits and vegetables
  • Dairy products
  • Vaccines and pharmaceuticals
  • Live animals and fish
  • Flowers and plants

Temperature ranges:

CategoryTemperature RangeProduct Examples
Cool+14°C / +22°CSome medicines, chocolate
Cold0°C / +4°CDairy products, fresh meat
Frozen-18°C / -26°CFrozen foods
Deep Frozen-26°C and belowSpecial medical products

Why is it important?

Breaking the cold chain, even a few degrees of temperature change, seriously affects the shelf life and safety of products. Especially in foods refrigerated between 0 and +4 degrees, exceeding the specified temperature limits is sufficient for microbiological growth to begin [2].

As Sertel Group, with over 30 years of experience, we are one of Turkey's leading companies in carcass meat transportation and cold chain logistics.


2. What is 3PL Logistics?

3PL (Third Party Logistics) is when a company outsources its logistics and supply chain operations, which are outside its core business, to a specialized service provider.

3PL services include:

  • Transportation and shipping
  • Warehousing and inventory management
  • Order fulfillment and distribution
  • Customs clearance
  • Packaging and labeling
  • Reverse logistics (returns management)

Advantages of 3PL:

  1. Cost savings: Outsourcing instead of investing in logistics infrastructure
  2. Expertise: Benefiting from experienced teams in logistics
  3. Flexibility: Scalable service according to demand
  4. Focus: Ability to concentrate on core business
  5. Technology: Access to modern tracking and management systems

Who is it suitable for?

3PL is ideal especially for small and medium-sized businesses, e-commerce companies, manufacturers, and fast-growing companies.


3. What is Warehouse Logistics?

Warehouse logistics is a branch of logistics covering the processes of storing, classifying, packaging, and preparing products for distribution.

Modern warehouse management includes:

  • Racking systems and layout optimization
  • Barcode and RFID technologies
  • Warehouse Management System (WMS) software
  • Automation and robotic systems
  • Inventory tracking and reporting

Types of warehouses:

  • General warehouses
  • Cold storage facilities
  • Bonded warehouses
  • Distribution centers
  • Cross-docking facilities

4. What is International Logistics?

International logistics covers all transportation, storage, customs clearance, and documentation processes required for conducting trade between countries.

Transportation modes:

  • Road: Fast delivery to Europe and neighboring countries
  • Sea: Economical solution for large volume cargo
  • Air: Fast transport for urgent and valuable cargo
  • Rail: Environmentally friendly alternative for long distances
  • Multimodal: Combination of multiple transportation modes

Considerations in international logistics:

  • Customs regulations and procedures
  • Export/import documents
  • Incoterms rules
  • Insurance and risk management
  • Country-specific regulations

Current Trends in the Logistics Sector

Digitalization and Technology

Today, the logistics sector is rapidly digitalizing:

  • Artificial Intelligence (AI): Route optimization and demand forecasting
  • Internet of Things (IoT): Real-time tracking systems
  • Blockchain: Supply chain transparency
  • Big Data: Analytics and decision support systems
  • Automation: Warehouse robots and autonomous vehicles

Sustainable Logistics

With increasing environmental concerns, green logistics practices are gaining importance:

  • Low-emission vehicle fleets
  • Fuel savings through route optimization
  • Recyclable packaging materials
  • Energy-efficient warehouse systems

How to Choose a Logistics Company?

Criteria to consider when choosing the right logistics partner:

  1. Experience and References: Years of experience in the sector
  2. Service Scope: Variety of services offered
  3. Technological Infrastructure: Tracking and reporting systems
  4. Fleet and Equipment: Vehicle capacity and variety
  5. Certifications: Quality certificates such as ISO, HACCP
  6. Geographic Coverage: Regions served
  7. Customer Support: 24/7 communication availability
  8. Pricing: Transparent and competitive prices

Sertel Group Logistics Services

As Sertel Group, operating in the logistics sector since 1993, we offer the following services:

  • Domestic Transportation: Safe and fast delivery throughout Turkey
  • International Transportation: Transportation across Europe and worldwide
  • Cold Chain Logistics: Carcass meat, frozen food, and refrigerated transportation
  • Live Animal Transportation: Safe transport with specially equipped vehicles
  • Warehousing Services: Modern bonded warehouses and cold storage facilities

With over 30 years of experience and our professional team, we are here for your logistics needs.

Contact Us


Frequently Asked Questions (FAQ)

What is logistics in simple terms?

Logistics is the process of transporting, storing, and managing products from the point of production to the point of consumption.

What does a logistics company do?

Logistics companies provide services such as transportation, warehousing, customs clearance, packaging, and distribution, ensuring products reach the right place at the right time.

Why is cold chain logistics important?

Cold chain ensures temperature-sensitive products (meat, dairy, pharmaceuticals, etc.) are transported without spoilage, maintaining food safety and product quality.

What is the difference between 3PL and 4PL?

While 3PL manages specific logistics operations, 4PL undertakes the strategic management and coordination of the entire supply chain.

How can logistics costs be reduced?

Logistics costs can be reduced through route optimization, consolidation, selecting the right warehouse location, and using technology.


References

  1. Council of Supply Chain Management Professionals (CSCMP). "CSCMP Supply Chain Management Definitions and Glossary." https://cscmp.org

  2. TUBITAK Encyclopedia. "Logistics and Supply Chain Management." https://ansiklopedi.tubitak.gov.tr/ansiklopedi/lojistik_ve_tedarik_zinciri_yonetimi

  3. SAP. "What is Supply Chain Management (SCM)?" https://www.sap.com/products/scm/what-is-supply-chain-management.html

  4. Kariyer.net. "What is Logistics?" https://www.kariyer.net/sozluk/lojistik/lojistik

  5. Logistics World. "Supply Chain, Logistics and Procurement." http://www.lojistikdunyasi.net/tedarik-zinciri-lojistik-ve-satin-alma-2.html

  6. Wikipedia. "Logistics." https://en.wikipedia.org/wiki/Logistics


Last Updated: January 2026

Author: Sertel Group Logistics Content Team


This content is for informational purposes. For detailed information about our logistics services, please contact us.